Introducing 'The Right Thread' - Our AI GTM Newsletter

Welcome to the first edition of The Right Thread — our AI GTM newsletter. I know you are busy so we will keep this crisp, and actionable.

B2B GTM is at a turning point, much like B2C’s leap in the early 2000s. Back then, basic age, gender & location-based targeting evolved into personalized campaigns driven by advent of proprietary databases. Today, B2B teams have an opportunity to revolutionize their approach with AI—shifting from broad segmentation to deep research, enriched intelligence, and hyper-relevant campaigns. Gone are the days of basic target lists and manual effort. AI agents now conduct research at scale, enabling precise micro-segmentation and personalized 1:1 or 1:Few campaigns, all within your own Prospect Data Platform (PDP).

👉 Feature Spotlight: Leveraging Visitor IDs 
Technology now enables us to identify not only accounts, but specific people visiting our websites. While this data seems like magic to begin with, finding needles in the haystack gets complicated quickly. Multiple manual steps make it hard. Moreover, since each tool has its own data pool, combining multiple tools is a great way to broaden your coverage. But how do you weave these point solutions in a comprehensive outreach execution? We put together a blog post with lots of ideas.

👉 Customer Stories: Tapistro in Action
A couple of interesting use cases around how our customers have been leveraging Tapistro for their website visitor led outreach.

• A SaaS company was evaluating new de-anonymization tools for their website, yet had no clue on measuring how these would add incremental value. Tapistro, allowed them to sequentially onboard different tools, run experimentation across their target market, to eventually arrive at the best set of tools to use with the highest ROI.
  

• A Dev Tools company saw an opportunity when a competitor deprecated a key product. To target this newly available customer base, they activated website visitor ID within Tapistro, enriching the data with their target customer list. This enabled them to fire a Slack alert to their SDR team whenever a target account showed up on the website and performed certain high value actions. This accelerated pipeline generation while simultaneously bringing down CAC.

👉 Industry News
Recently, I had the privilege of attending the CMO Super Huddle in Palo Alto. One theme that struck a chord was the underutilization of tools in marketing stacks and how integration technologies like GTM Orchestration can help improve overall ROI. A key takeaway? The importance of regular audits to ensure your stack is packed with “must-haves” rather than weighed down by an excess of “nice-to-haves.”As we move past Thanksgiving, I’d like to take a moment to reflect with gratitude - I’m truly thankful for the trust our customers place in us to help drive their GTM strategies forward. Looking ahead, I’m excited to delve into more thought-provoking discussions around GTM strategies in the coming months.